Confused. Unimpressed. Why? Because that shop had no idea who it was. And if it didn't know, how could I? Then, I discovered brand archetypes. Mind. Blown. 🤯 Suddenly, I saw the world of branding in ...
Brands rely on SEO best practices, endless checklists of issues to fix, and have access to more data and insights than ever before. Yet, many still fail to gain stakeholder buy-in and unlock the ...