Strategist writer Rachael Griffiths declared that “the best blue mascara is $13” — but it’s down to just $9 during the sale.

They say blondes have more fun... but they also spend more money on their hair. Going to the salon is not cheap for blondes.

We've rounded up 20 of the best deals on makeup, skin care, hair care and fragrance to shop now through Oct. 5.

After turning 40, I realized that my beauty routine had to change. From makeup to skin care, these are the tips and product ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

They got all the way down to the base of the brush and gave it a really good cleaning. One of my brushes is made from boar ...

Shop on Ulta From Aniston's haircare brand ... the scalp shampoo with LolaVies Intensive Repair Treatment or Restorative ...

DHS’ clear shampoo is made without parabens, scents, or added dyes to purify the scalp without irritation. And thanks to ...

For the ultimate volume surge, the cult-favorite Dallas shampoo transforms tired, limp-looking strands into something you won ...

Keep reading to see helpful over-the-counter tools recommended by experts and reviewers that either promote hair growth or ...

[ Editor’s Note: U.S. customers can purchase the SPF spray directly from the Sculpted by Aimee website and pay for ...

Hair thinning and hair loss are common plights of women approaching or experiencing menopause– Jennifer Aniston included. The ...