Biotin is a popular ingredient for hair growth, but it may not be the most effective. We spoke with experts about whether ...

Jennifer Aniston, Khloe Kardashian, Paige DeSorbo, Sydney Sweeney, Kandi Burruss, Kyle Richards, and more stars shared their favorite must-haves, and E! readers loved these celeb-approved picks.

Since joining Ulta Beauty in June 2023 as Chief Technology and Information Officer (CTIO), Mike Maresca has been at the forefront of blending cutting-edge technology with the retailer’s customer ...

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The 12 Days of Kitsch Advent Calendar is the very first festive countdown from the LA brand - best known for their eco-friendly products and accessories - and now, shoppers can save more than £70 ...

If you opt for the latter, Ulta and Dermstore have rounded up dozens of bestsellers ... nail stickers and more. And now, for the mane event: Kitsch's first-ever advent calendar. Go for a hair-centric ...

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You're in for a treat because some of these Christmas countdowns come with full-size makeup and skin care products.

After it dried, I wrapped my hair in a curl headband (mine’s from Kitsch, $18) and went to bed. The next day, they were by far the best curls of the testing process with the most longevity.