Between every event are even more opportunities to save with Ulta coupons, including the highly coveted, most-anticipated 20% ...

Dallas Cowboys Cheerleader alum and Netflix star Kelcey Wetterberg reveals her top fashion, makeup, and hairstyling hacks ...

Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” pages. We tested it out ...

The Falscara Special All Inclusive Kit features the Overnighter value pack—extending wear up to 14 days, per the company.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

October 18 marked the third day of Shoptalk Fall, a retail event in Chicago that brought together the biggest players in the ...

Ask any makeup artist or beauty lover about this classic Elizabeth Arden cream, and you’ll get universal praise. "This is an ...

While the product costs just under $10, she’s far from the only star obsessed; Julia Roberts and Alicia Keys have both been ...

Ulta Beauty has outlined a new set of strategic priorities to drive its growth including an acceleration of new store ...

Makeup artists share the best fall 2024 makeup trends, inspired by the runways. Plus, learn how to shop and recreate each look.

A ribbon cutting was held Monday afternoon for a new hair salon in Century, the first ribbon cutting for a new business in ...