In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

With devious shrinkflation taking over so many popular chip possibilities by reducing contents while raising prices, having a list of store-brand chips can keep bags from the big names from ...

Finding a good name for a brand can seem elusive. But Leif Stromnes, managing director, strategy and growth, DDB Australia, says that it’s slightly easier than you might think. In 2013 ...

Bonefish Grill has a new president. Bloomin’ Brands announced on Monday that Jeff Carcara, the former CEO of Del Frisco’s Emerging Brands, has been appointed to the position. Carcara joins Bonefish ...

Purpose: A review of the significant findings related to the use of the thiazolidinediones (TZDs) in the treatment of patients with type 2 diabetes mellitus and heart failure was conducted.

Collaboration Year of foundation: 2024 Brand philosophy and mission: Drawing its name from the word “rhetoric,” the art of storytelling, the label pivots around engaging in dialogue with a ...