Why bother buying a Ferrari Enzo when you could just rent one for $7595 a month? Well, maybe you'd want to buy it because the car isn't going to depreciate, and if anything will gain value over time.
This is a very bold move. Like other bold moves, it might end up looking stupid, but it also might end up looking brilliant. It's also a long-term move, a bet on what the future will look like 5 ...