Next, he mentioned delivering high-quality food and drinks on time, every time. Third, he wants Starbucks to go back to being a community coffee house by elevating the customer experience.

"Our stores will be inviting places to linger, with comfortable seating, thoughtful design and a clear distinction between 'to-go' and 'for-here' service," he added. Niccol became Starbucks' CEO ...

said in a letter to employees and customers that he wants to return Starbucks to its roots as a “community coffeehouse” with comfortable seats, design and a clear distinction between “to-go ...

Brian Niccol, a seasoned executive with a proven track record of turning around troubled companies, has taken the helm at Starbucks ... Niccol shared his go-to career advice.

Third, he wants Starbucks to go back to being a community coffee house by elevating the customer experience. And finally, he wants Starbucks to go back to telling its story. Ultimately ...

Brian Niccol prepped for his new gig as chief executive of Starbucks by visiting some of the coffee chain's more than 17,000 U.S. stores, finding a "shared sense that we have drifted from our core.

There needs to be a clear distinction between “to-go” and “for-here” services at Starbucks locations, the former CEO at burrito chain Chipotle Mexican Grill wrote. CEO Brian Niccol took ...

It’s no longer a treat to go to Starbucks. And it hasn’t been in a long time. The coffee chain has become a sloppy, expensive utility, more eager to get you out than invite you in. As a ...

Starbucks will no longer sell an Italian brand of baked goods at most of its high-end cafes — scrapping the beloved label introduced by the company’s former CEO Howard Schultz. The Seattle ...

Starbucks’ new chairman and CEO says he plans ... Store design should acknowledge that change and make a clear distinction between “to-go” orders and in-store service, and stores should ...