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Marketing Week
19 小时
Starbucks needs to cut the crap from its brand positioning
The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...
1 天
Starbucks Q4 FY24: The Road Only Gets Bumpy From Here
Starbuck's US operation is likely to take longer than expected for a sustained turnaround as Q3 investment has yet to bear ...
5 天
Starbucks Latest Results Hint Persistent Struggle In China
Starbucks EPS declined 25%, led by traffic decline in US and China’s intensifying competition due to price war with major ...
2 天
The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks Corp. "From one point of view, the U.S. market is competitive, and management wants to operate each store ...
10 天
Starbucks Serves Up a Cold Q4. Is the Turnaround Still Alive?
Overall revenue fell 3% to $9.1 billion, missing the consensus at $9.38 billion. Its bottom-line results were also woeful, as ...
10 天
Why Is Starbucks Stock Down After Raising Its Dividend to an All-Time High?
In addition to the preliminary results and the dividend raise, Starbucks released a video of Niccol titled The Path Forward.
5 天
on MSN
Analyst discusses Starbucks' earnings and Luckin Coffee reportedly planning to enter the U ...
John Zolidis of Quo Vadis Capital says new Starbucks CEO Brian Niccol outlined a "credible and exciting plan" for the company ...
18 天
on MSN
Starbucks new CEO taps fellow Chipotle alum for top marketing role
Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...
6 天
Starbucks stock on edge as fresh threats emerge ahead of earnings
Starbucks (SBUX) stock price remained in a consolidation phase as traders waited for the first quarterly earnings under Brian ...
5 天
on MSN
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
To finance the turnaround, the coffee chain is planning to open fewer locations over the next fiscal year. Starbucks CEO ...
14 天
Starbucks hires former Chipotle exec amid plan to turn company around
New Starbucks CEO Brian Niccol has created a C-level role to replace the company's former chief marketing officer position.
14 天
Starbucks sales woes, Texas Instruments earnings: Market Domination Overtime
It was another busy day on Wall Street. The major averages (^DJI,^GSPC, ^IXIC) closed flat on an active day of trading. One ...
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