Starbucks has released a new holiday cup collection as the company kicks off the fall season this month. On Nov. 7, the ...

Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...

Niccol emphasized the need for the company to get back to its roots as a coffee house. "It is clear we need to fundamentally ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...

"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...

Starbucks has released a new holiday cup collection as the company prepares to start the holiday season. Just ahead of the ...

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

First up is the Peppermint Mocha, a longtime favorite rumored to return to the Starbucks holiday menu year after year. This ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Veterans, service members and military spouses can get a free cold or hot tall coffee at Starbucks on Nov. 11 in honor of Veterans Day. The company has a longstanding tradition of working with ...