Starbucks has released a new holiday cup collection as the company kicks off the fall season this month. On Nov. 7, the ...

Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...

Niccol emphasized the need for the company to get back to its roots as a coffee house. "It is clear we need to fundamentally ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

A beloved Pacific Northwest coffee chain whose founders got their start selling pour-over coffees and fresh-baked baklava at ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

First up is the Peppermint Mocha, a longtime favorite rumored to return to the Starbucks holiday menu year after year. This ...

Veterans, service members and military spouses can get a free cold or hot tall coffee at Starbucks on Nov. 11 in honor of Veterans Day. The company has a longstanding tradition of working with ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...