Starbucks Corp.’s customers have said its coffee is too expensive, and complained that the coffee chain has prioritized sales ...

New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots ...

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

The practice of writing a customer’s name or drink modifications on their Starbucks beverage with a marker — a normal part of ...

Coffee condiment bars are returning by early next year, he said. So are ceramic mugs for people who want to hang out in Starbucks’ cafe areas. The company is reviewing its coffee-shop layouts to ...

The coffee giant thinks ceramic mugs, a coffee condiments bar and comfy chairs are a good start toward improving its in-store ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more ...

Starbucks (SBUX) is wading through a frothy foam of challenges but has some big plans to get back in customers’ good graces.

STARBUCKS CEO SAYS COMPANY WILL FIX 'OVERLY COMPLEX MENU' TO REVERSE SALES SLUMP Coffee house transformation Niccol said the ...

Starbucks Corp.’s new Chief Executive Officer Brian Niccol, addressing investors for the first time since taking the ...

Starbucks (SBUX) is going prime time. The coffee giant plans to roll out a fresh batch of linear TV ads aimed at engaging ...