Sanrio released a new introduction video for Adorozatorumary, the mascot character created in collaboration with singer Ado.

Plus, it folds up into a cute mofusand plushie with a clip so you can easily attach it to your bag. Get ready for comfy travels with mofusand and Sanrio characters by your side! Wrap Yourself in ...

11. While you’ll need a passport to visit Sanrio Puroland, there are three Hello Kitty cafes stateside: the flagship Hello ...

Ahead of the Hello Péro showcase at Delhi's Lakme Fashion Week, Sanrio senior execs Silvia Figini and Kiyoshi Saito sat for an exclusive interview with HT.com.

One of the city’s most visited retail stores is now home to arguably its cutest immersive event, Hello Kitty Exhibition: ...

Sanrio's Hello Kitty receives a special new Monopoly edition by Hasbro, celebrating the popular character's 50th anniversary ...

By the mid-1980s, Hello Kitty was all the craze among pre-teen girls worldwide. The retro character still enjoys popularity ...