Sanrio released a new introduction video for Adorozatorumary, the mascot character created in collaboration with singer Ado.

Despite Hello Kitty's feline features, Sanrio maintains the character is not a cat but a girl - a perpetual third-grader ...

11. While you’ll need a passport to visit Sanrio Puroland, there are three Hello Kitty cafes stateside: the flagship Hello ...

Get ready for comfy travels with mofusand and Sanrio characters by your side! Wrap Yourself in Comfort with a Cosy Cat Wrap Towel Mofusand turns into a cute Cosy Cat Wrap Towel wearing Kuromi or ...

Plus, it folds up into a cute mofusand plushie with a clip so you can easily attach it to your bag. Get ready for comfy travels with mofusand and Sanrio characters by your side! Wrap Yourself in ...

Ensure the product is completely dry before storing in a cool, dry place. Slight colour variations in the pattern are normal. 2. mofusand X Sanrio characters Cosy Cat Wrap Towels (Kuromi/Hangyodon ...

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One of the city’s most visited retail stores is now home to arguably its cutest immersive event, Hello Kitty Exhibition: ...

By the mid-1980s, Hello Kitty was all the craze among pre-teen girls worldwide. The retro character still enjoys popularity ...