About Diageo North America Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, ...

The Ready-to-Drink (RTD) alcoholic beverage market is experiencing a boom. With over 300 brands and a projected market value ...

Ontarians will be able to purchase alcohol at more stores starting later this week. As part of the province’s wider alcohol expansion, hundreds of additional grocery stores, as well as big-box stores, ...

On Wednesday, "Gen V" and "The Staircase" star Patrick Schwarzenegger joined the Ketel One Vodka team as the brand's ...

We all love a good bargain, and it seems Asda is giving the people what they want as part of the supermarket’s first-ever ...

Smirnoff No. 21 Vodka is available at retailers nationwide in 1.75L, 1L, 750mL, 375mL, 200mL and 50mL bottles and has a 40% ABV with a suggested retail price of $12.99 for a 750mL bottle (price ...

Brands are mysterious things. Created by companies looking to promote specific products or services, they’re ultimately defined—for better or worse—by consumer perceptions. They also play starring ...

The mango flavor brings a tropical touch, and the bubbles add the celebratory sparkle associated with Diwali. Garnish with a mango slice or marigold petals.

The event also saw the company unveil a new look Smirnoff Vodka which according to Christine Kariuki - Brand Manager Smirnoff, speaks of EABL’s quest for a perfect, premium experience in ...

At various points in history, the price of chocolate has fluctuated, but consumers were largely unaware. Most of us don’t notice if the price of our candy bar increases by a few cents since ...

Price elasticity of supply is the responsiveness of a supply of a good or service after a change in its market price. According to basic economic theory, the supply of a good will increase when ...

The alcohol company behind holiday party bar staples such as Don Julio Tequila and Smirnoff Vodka has begun testing a revolutionary packaging solution that could reduce carbon pollution by 47% ...