The global pre-mixed/RTD alcoholic drink market size is poised for significant growth, with an estimated value of USD 35,321.40 million in 2024 and projected to surge to USD 56,652.70 million by 2034.
"Excessive levels of alcohol" equates to about three or more drinks per day for women and four or more drinks per day for men, Gounder said. According to the National Institute on Alcohol Abuse ...