Super-spy James Bond is a prime example of 'regressive nostalgia', highlighting how certain consumer groups cling to idealized past versions of brands and resist attempts to move with the times ...
Taylor Pardee is the 21-year-old founder of Bella Venice, a California brand that riffs on 1990s nostalgia. Since founding the brand in 2021, it has been worn by Bella Hadid, Madison Beer and SZA.
Louis, is gearing up to relaunch his beloved Apple Bottom clothing line, a brand that made waves in the fashion industry during the early 2000s. After teasing fans about the return of Apple Bottom ...
We'll explore the genius behind their design, the stories they tell, and the impact they've had on their respective brands' success. But that's not all. We won't just be dishing out subjective ...
Yasin Hamidani, director at Media Care Brand Solutions, observes that marketing banking on nostalgia is flourishing in India precisely because it resonates with the emotional bonds consumers share ...