Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum.

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...

Alcohol-free beer has been gaining popularity in recent years as beer consumption shrinks. At Weihenstephan, which was founded as a brewery in 1040 by Benedictine monks, non-alcoholic wheat beer ...

NEW YORK — Diageo North America is acquiring Ritual Zero Proof, a Chicago-based manufacturer of non-alcoholic spirits. Terms of the acquisition were not disclosed. Diageo acquired a minority ...

BOSTON – Experts are issuing a warning about children and the use of non-alcoholic spirits and beverages that look like the real thing. Low-alcohol and alcohol-free beers and mocktails have ...

“Hard tea was one of consumers’ most frequent [ready-to-drink] category purchased in 2023, which created an opportunity to ...

How parents can evade the back-to-school sickness wave ...

The stigma of non-alcohol (NA) drinks being “less than cool” has been replaced by a new paradigm that sees NAs being an attractive option. Circana data indicates that 11 of the top 20 non-alcohol beer ...

A refreshingly zingy cocktail to get you in the festive spirit. Leave out the brandy for a non-alcoholic version. Whatever your vice, make sure the balance is right. Fresh fruit and flamboyant ...

Consider wowing your friends or simply pleasing your own palate with this customizable mocktail that beautifully transitions ...

Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...