America's top domestic beer brand taps into the NA trend. Can Michelob Ultra Zero become one of the most popular beers in ...

Artisanal, low-calorie cocktail mixers are gaining popularity among millennials, driving a global market projected to double ...

Frankel, who initially gained fame as one of the original cast of The Real Housewives of New York City, has dived deep into ...

Dirty soda is becoming more and more mainstream – thanks to social media and Utah-based TV shows — and the stores ...

Thanks to the growing number of no-and-low alcohol spirits on supermarket shelves, we can now sip on cocktails all summer ...

Zero craic? How Guinness 0.0 went from canned curiosity to British pub staple - IN FOCUS: Guinness 0.0 has quickly become the ...

Innovation Beverage Group Ltd. engages in developing, manufacturing, marketing, exporting, and retailing alcoholic and non-alcoholic brands. The company was founded by Meena Beri, Amit Beri and Sahil ...

According to F1 journalist Joe Saward, seven-time F1 champion Lewis Hamilton might be looking to 'sponsor himself' when he joins Ferrari in 2025, through his ow ...

Diageo acquires Ritual Zero Proof Non-Alcoholic Spirits, aiming to meet growing consumer demand for sophisticated spirits ...

Maharaja Drinks, a new UK-based retailer, is launching a variety of Indian-crafted beverages including wines, beers, teas, and coffees. The company emphasizes organic certification, sustainable ...

AB InBev’s Anheuser-Busch announced Michelob Ultra Zero, a nonalcoholic variety of its beer, which will debut in January 2025. The drink is designed for consumers looking to moderate their alcohol ...

As part of the agreement to divest Caring Brands, Safety Shot will receive three million shares of Caring Brands stock. To ...