One is known for its value for money, Northern roots and no-nonsense sausage rolls. The other is a domestic goddess who specialises in bringing luxury to the kitchen with her sumptuous recipes including luscious cakes and Coca-Cola braised ham.

Celebrity chef Nigella Lawson is bringing her culinary star power to Greggs in their festive advertising debut. The food writer gushes about the high street bakery's Christmas offerings in the festive advert.

It’s unclear exactly why Nigella isn’t a fan of the sausage roll, but the source claimed that the bakery is undeterred by her aversion to the savoury snack. The source added that the Chef will focus on other items: ‘As well as their Christmas lunch baguette and their festive flatbread, Nigella is highlighting a special chocolate doughnut.

Celebrity chef Nigella Lawson has been recruited by Greggs to host the first ever Christmas advert for the high street bakery chain

The ad features the television chef and cookbook author enthusing about the ‘rapturous riot of flavour’ of the high street chain’s festive bakes.

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