There are three main options when picking a brand name – descriptive, suggestive or fanciful – but it should always set the right expectations for the consumer, says Nikolas Contis of Siegel+Gale Is ...

Founded in 1946 as one of the league's original eight, the Celtics play their home games at ... to its original name, and devised their fourth and current logo. The entire brand identity was ...

Major League Baseball's playoffs are getting underway on Tuesday afternoon with the commencement of the best-of-three Wild ...

The Professional Women's Hockey League on Monday revealed the names ... games made that too challenging but said that names would be in place for Year 2. The league said it developed six brand ...

Image: Tech.co The Tailor Brands Logo Maker will then ask you to specify what kind of logo you’d like, such as a name or an icon, and then you have to choose between some options to give the AI ...

We intentionally designed a system, aptly named ‘Grassroots to Government,’ that ensures the brand resonates with our breadth ...

By Hailey Salvian, Shayna Goldman and Sean Gentille We waited more than a year for proper PWHL nicknames and logos. Now that we have them, courtesy of Monday’s official unveiling, we’re not going to ...

In September, Major League Baseball announced it signed a deal with Strauss, a German workwear and utility gear company. The ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand ... the logo beyond those provided. Do not change the colors of the logo beyond those provided.

This official guide has been developed to help you understand the Saint Louis University brand. It outlines ... Saint Louis University's logo is our symbol (fleur-de-lis in shield) integrated with our ...

The wave of new sponsorship money comes in part from big corporate names. Newcomers are also seizing the opportunity.