Georgia Gov. Brian Kemp signed an executive order that allows schools like the University of Georgia to pay players directly ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

The governor argued that his order would help compensate athletes while waiting for news on a proposed settlement in a ...

Arkansas Razorbacks Athletic Director Hunter Yurachek spoke at the Little Rock Touchdown Club on Monday, and of the many topics discussed, it was no surprise that Name, Image, and Likeness came up ...

ATLANTA — Gov. Brian Kemp signed an executive order Tuesday that allows state schools to directly compensate athletes through ...

Colorado QB Shedeur Sanders is making great use of the NCAA Name, Image, and Likeness rules ranking #1 on On3's NIL Top 10 list.

Montana athletes were recently offered a NIL — name, image and likeness — deal of up to $2,400 each to make a series of ...

Oregon Ducks quarterback Dillon Gabriel is off to a hot start in the 2024 college football season. Gabriel has led the Ducks ...

A hearing has been scheduled in the lawsuit which seeks to allow high school athletes in North Carolina to profit off their ...

A former Colorado staffer sought $10 million in name, image and likeness funding from Saudi Arabia in exchange for promoting ...

Two University of Montana student athletes signed a name, image, and likeness deal to endorse Democratic Sen. Jon Tester. It's the first political endorsement of its kind after restrictions on the ...

The third trial over claims MGA Entertainment infringed on the name, identity, and likeness on the OMG Girlz is now in the ...