Georgia Gov. Brian Kemp signed an executive order on Tuesday that will allow schools like UGA to pay players directly for the ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Oregon Ducks quarterback Dillon Gabriel is off to a hot start in the 2024 college football season. Gabriel has led the Ducks ...

A former Colorado staffer sought $10 million in name, image and likeness funding from Saudi Arabia in exchange for promoting ...

The governor argued that his order would help compensate athletes while waiting for news on a proposed settlement in a ...

Two University of Montana student athletes signed a name, image, and likeness deal to endorse Democratic Sen. Jon Tester. It's the first political endorsement of its kind after restrictions on the ...

Colorado QB Shedeur Sanders is making great use of the NCAA Name, Image, and Likeness rules ranking #1 on On3's NIL Top 10 list.

Arkansas Razorbacks Athletic Director Hunter Yurachek spoke at the Little Rock Touchdown Club on Monday, and of the many topics discussed, it was no surprise that Name, Image, and Likeness came up ...

His embrace of name, image and likeness and the transfer portal are key reasons his Cowboys take a No. 14 ranking into ...

The third trial over claims MGA Entertainment infringed on the name, identity, and likeness on the OMG Girlz is now in the ...

Gov. Greg Gianforte said Tuesday a proposed $2.8 billion NCAA settlement with student athletes over the use of their Name, ...

ATLANTA — Gov. Brian Kemp signed an executive order Tuesday that allows state schools to directly compensate athletes through ...