MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

Since 1984, MAC Cosmetics has had a perpetual hold on the Black community, delivering the tools and shade ranges we needed.

we’ve seen so far—New York and London Fashion Weeks are over and Milan’s is underway—we’ve never seen anything quite like what the MAC makeup artists did at the Iceberg show, not on the ...

The makeup that once served me so well for so many years is now making me look like a White Walker. Why? I don’t even have that many wrinkles! What changed? It turns out that as we get older ...

CeraVe Resurfacing Retinol Serum is  — surprise! — designed to gently resurface your skin, smooth out texture, and reduce the ...

The Sephora Favorites Beauty Advent Calendar 2024 is jam-packed with 40 products from the biggest names in the industry, and ...

I took it home with me because he used it to completely color in my lips, and it looked so damn pretty. (And you really can’t beat a MAC lip liner, you know?) He also taught me how to lightly ...

Thousands of hours of testing and over a hundred Mac VPNs reviewed to help you pick the best VPN for Mac in 2024. Every year, each of our VPN experts spends around 3,000 hours testing VPN apps and ...

And while she definitely brought the drama at this year’s VMAs, I’d argue that her makeup look is in line with the biggest fall beauty trends of the year. Dark academia vibes (with just a ...