Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...

Caterpillar Inc. has a portfolio of brands offering machines, engines, components, services and solutions to meet the unique needs of a variety of industries and customers around the world. The ...

Along with coveted cleansers, serums, moisturizers, and more, the best skincare brands offer many effective treatments that make creating customized routines a no-brainer. With so many routine ...

The days of unimpressive drugstore skincare are behind us. These days, the best affordable skincare brands are stepping up formulations, innovation, and originality without sacrificing budget ...

However, with the overwhelming variety of yogurt brands available on store shelves, it can be challenging to navigate the options and make the best choice. From rich and creamy Greek yogurts to ...

Over a quarter of brands currently participating in the endorsement landscape entered it for the first time during the last 12 months. However, only 4% of these newcomers entered into multiple ...

The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.” ...

Tata retains title of India’s most valuable brand at a valuation of US$ 28.6 billion ...

Once you’ve made that decision, picking a brand and a product is the logical next step. With countless CBD brands on the market today, you may be wondering where to even begin. There’s no ...