ZURICH (AP) — Texas-based snacks maker Frito-Lay will be a global sponsor for the next men’s and women’s World Cups and back a “fan of the match” award at every game, FIFA said on Thursday. Frito-Lay ...
Off the pitch, it was announced today that the US Women’s National Team star has teamed up with snack brand Lay’s on its sponsorship of both the FIFA World Cup 2026 and FIFA Women’s World ...
Oli Welsh is senior editor, U.K., providing news, analysis, and criticism of film, TV, and games. He has been covering the business & culture of video games for two decades. Microsoft is laying ...
ZURICH — Texas-based snacks maker Frito-Lay will be a global sponsor for the next men’s and women’s World Cups and back a “fan of the match” award at every game, FIFA said on Thursday.