One case study I really like, which I often mention to encourage new ways of thinking about marketing, is the Huggies diaper example. Until Kimberly-Clark introduced Huggies, Proctor & Gamble ...

Kimberly-Clark, the maker of Kleenex, was named in a consumer class action which alleges that its Huggies Simply Clean Fragrance Free baby wipes contain toxic "forever chemicals," despite ...

Ukraine attacked two key Russian airfields in Crimea overnight, according to reports from the peninsula, as Kyiv says it targeted a major Russian oil facility to the east of Crimea. Up to 15 ...