According to the company, the Canadian market is more receptive to cereal recipes using natural colors than in the U.S. The company also makes Froot Loops with natural colors for Australia and the ...

An ex-FDA employee has revealed what he claims is the most harmful breakfast cereal on the US market.

Gone are the days when kids can buy Froot Loops in California’s schools. New legislation has banned Froot Loops — along with a number of other food products — from being served to young ...

"I'm here for all the mothers who struggle to feed their kids healthy food without added chemicals," said Vani Hari, a food ...

Protesters presented a petition with over 420,000 signatures to Battle Creek, Michigan-based WK Kellogg, insisting the company remove artificial dyes from cereals.

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Tuesday, demanding that the company remove artificial dyes from its breakfast cereals in the U.S. Kellogg, the maker of Froot Loops and Apple Jacks, announced nearly a decade ago that it would ...

Journey Foods is responding to the growing controversy over artificial dyes in Kellogg's Froot Loops by driving rapid innovation in the food industry. With growing consumer disdain, Journey Foods is ...

Boxes of Kellogg's cereals including Froot Loops, Cocoa Krispies and Raisin Bran are seen at a store in Arlington, Virginia. SAUL LOEB/AFP via Getty Images Froot Loops mascot Toucan Sam will have ...