Sanrio released a new introduction video for Adorozatorumary, the mascot character created in collaboration with singer Ado.

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MINISO, the renowned global lifestyle brand, proudly announces the grand opening of its first Sanrio characters-themed store in Vietnam, marking the second of its kind in Southeast Asia.

Sanrio's Cinnamoroll receives a new tech accessory collection from CASETIFY, featuring phone cases and laptop sleeves ...

One of the city’s most visited retail stores is now home to arguably its cutest immersive event, Hello Kitty Exhibition: ...

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Sanrio Co., Ltd. engages in the planning and ... and sale of original character goods; Licensing of original character designs; and Management of theme parks. The Planning, designing, and sale ...

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By the mid-1980s, Hello Kitty was all the craze among pre-teen girls worldwide. The retro character still enjoys popularity ...

There’s also its popular ‘blind box,’ which gives shoppers the chance to purchase a goody bag with a bunch of mystery ...