van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008 ...
He told Texas Monthly he created the low-carb, low-calorie cans so health ... His score was 7.7. My next beer was Coors Light, but I didn't know that. I noted that it smelled and tasted less ...