As part of its latest advertising campaign, the retailer has teamed up with the café Dante and the New York Cocktail Company.

“Rum can easily hold its own with other spirits, it just has to be taken seriously and not dismissed,” says Nick Jackson, head bartender at The Rum House, a Times Square cocktail bar. As Gen Z ...

Why is it Called a Cocktail? The world of mixed drinks is full of fun, creativity, and a rich history. One of the most interesting parts of this world is the history of the word "cocktail".

As Gen Z enters adulthood, studies show that they drink less. But in Brew City, it seems like a matter of quality over ...

Chaze’s second drink, Highlands Gen Z, uses components like homemade dark chocolate cinnamon liqueur and a carbonated tieguanyin tea to represent how the whisky brand continuously adapts its ...

Spiced Coke might not have worked out, but the soda company says it has other plans to convert young consumers back from ...

Canned cocktails could be coming to a store near you. Previously, the beverages, also known as “ready to drink” cocktails or ...

The canned cocktail brand, which launched earlier this year, blends premium liquor with sparkling water and fruit juice in an appeal to Gen Z.

A refreshingly zingy cocktail to get you in the festive spirit. Leave out the brandy for a non-alcoholic version. Whatever your vice, make sure the balance is right. Fresh fruit and flamboyant ...

I mean, let's be honest: it's one of the most versatile drink options out there. It's not too sweet, it's citrusy without making your mouth pucker, and it brings me right back to my childhood somehow.