Authentic, the parent company of brands such as Billabong, Hunter and Nautica, has finalised its acquisition of athleticwear brand Champion. The company has acquired the business from Hanes Brands for ...

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Authentic noted that Champion is a brand with global consumer appeal and, under its proven model focused on driving long-term brand value and growth, the brand is poised for continued success.

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Looking ahead, Authentic intends to expand Champion’s reach, announcing additional brand partnerships across Europe, Asia, and Australia in the coming months. Credit: Shutterstock. Authentic hopes to ...

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