America's top domestic beer brand taps into the NA trend. Can Michelob Ultra Zero become one of the most popular beers in ...

Down but never quite out, the lighter, low-calorie version of the "Champagne of Beers" plots a return to store shelves.

Brewing Leader Introduces Its First Non-Alcoholic Beer, 8ZERO5, with Campaigns Featuring World Surf League Pro Surfer Lakey Peterson, X-Games Champion Tyler Bereman, and Other Top 805 Beer Athletes ...

Consumer surveys often produce contradictory findings when it comes to the push and pull between wellness and indulgence.

“Hard tea was one of consumers’ most frequent [ready-to-drink] category purchased in 2023, which created an opportunity to ...

AB InBev’s Anheuser-Busch announced Michelob Ultra Zero, a nonalcoholic variety of its beer, which will debut in January 2025 ...

Even at Oktoberfest — arguably the world’s most famous ode to alcohol — alcohol-free beer is on the menu.

Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.

Anheuser-Busch, St. Louis, announced the introduction of Michelob ULTRA Zero, a new alcohol-free brew. With only 29 calories, ...

The partnership with Naked Life, which makes better-for-you canned nonalcoholic beverages, is part of the alcohol giant’s ...

The world of chocolate milk has changed a lot since our childhoods. With so many options on the market today, we're ranking ...