Shashi Sinha, CEO of IPG Mediabrands India said at the recent e4m Confluence that the introduction of a premium panel to track high-value households will provide a better view of premium audiences ...

Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...

Viant Technology, a provider of AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Viant said: “Major content owners and platforms ...

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

As the mid-market sector gains momentum, StackAdapt, a multi-channel programmatic advertising platform, is making strides in empowering advertisers with premium ...

TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands ...

U.S. president-elect Donald Trump is starting to fill key posts in his second administration, putting an emphasis so far on ...

A 53-year-old man has died after his all-terrain vehicle (ATV) rolled off a trail in Bulls Creek, N.B. Western Valley Region ...

Since fall 2023, it became the first Canadian media company to offer addressable TV on linear channels through a Canadian ...

The Oct. 28 provincial election saw the NDP more than double their seat total in the legislature and add 15 new members.