A growing number of adults are buying toys for themselves. It’s part of a trend that is called “kidulting.” Companies like Mattel, Hasbro and Lego are increasingly making products with their ...

A growing number of adults are buying toys for themselves ... such as “Harry Potter,” Pokémon and “Wicked,” creating new figurines based on their characters. Jeremy Hart played with ...

Why Adults Are Buying Toys, From Escapism To “Boardom” Nearly ... So here’s another new rule: Reinvent the total retail toy experience, in store and online because 66% of consumers buy ...

Parents are increasingly buying toys and games for themselves, despite cost-of-living pressures, new research suggests ... games bought last year went to adults and teenagers.

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

We divided our picks into three broad age categories: toddlers, kids and adults ... pool toys in the market. There is truly something for everyone. Most toddlers will likely be brand new to ...

Soft toys, like these made from recycled plastic bottles, were popular Parents are increasingly buying toys and games for themselves, despite cost-of-living pressures, new research suggests.