Bundaberg Rum has resurrected its iconic white-furred mascot, Bundy R. Bear, in its last brand platform, via Leo Burnett Australia. Debuting during the 2024 NRL Grand Final, the ‘Forever Classic ...

After a 15-year hiatus, the iconic Bundy R. Bear from Bundaberg Rum made an epic comeback during the 2024 NRL Telstra Premiership Grand Final as part of a new brand campaign – ‘Forever Classic’.