Companies invest heavily in building strong brands for their products and services, but if they want to have the people to ...

Today, founders can micro test their products and services in small, global batches using test ads, social media content ...

What brings people together, even from an organizational perspective, is exactly this: how you resonate with them.

Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust.

No matter how big or small your business, building (or updating) your website and branding is one of the most important ...

Each one of these bodies will run you $9,500 and they have a minimum order quantity of five, so you’d better get your ...

Eunique Jones Gibson talks Happy Hues, her inclusive baby brand, and her mission to create products that reflect the culture.

Advertising is shifting to performance marketing, prioritizing sales over brand building. Experts stress the need for balance to enhance brand perception.

Los Angeles fashion company L’Agence is rapidly scaling up. A Beverly Hills flagship opened in July 2023, followed by a Malibu location four months later. This summer the company launched its first ...

For The Drum’s Fashion & Beauty Focus, Maddie Davies at Propellernet explains how a well-crafted trend report can help to ...

In a boundary-pushing move, USC women’s basketball head coach Lindsay Gottlieb hired former sports marketing leader Amy ...