Anheuser-Busch is using mobile to support a multichannel campaign meant to promote the brewer's new Bud Light Lime beer. The app is called "Bud Light Lime Summer Hotspots" and it helps users find pubs ...

Americans hold a deep affection for beer, favouring brands like Modelo Especial, which leads in sales, and classics such as ...

The average American drinks around 28 gallons of beer annually, and each state has its own favourites and traditions, from ...

Beer drinkers will finally be able to buy a zero-carb beer when Anheuser-Busch releases Bud Light NEXT on February 7. The beer giant said the new drink will have just 80 calories and no carbs ...

This isn't Anheuser-Busch's only attempt to cash in on beer haters. In 2018, AB InBev launched Bud Light Orange and Lime. This year, the beer giant is planning to debut Bud Light Lemon Tea.

Brewing giant AB Inbev said sales in the US fell more than 10% this spring, as demand for Bud Light lager plunged. The brand faced a wave of attacks after it sent a personalised can of beer to Ms ...

An curved arrow pointing right. What's the best light beer to drink at the ball game or at a party with friends? You may have a favorite, but what is the definitive choice? In a blind taste test ...

Bud Select, Bud Light Lime, and Bud Light Platinum are three of the brands increased that cannibalization since 2005. A-B also tried to expand its offering beyond beer, which took resources and ...

the holding company for Bud Light, has taken a page from Don’s playbook. The beer giant’s CMO, Marcel Marcondes, took the stage at this year’s Cannes Lion Festival, almost three months after ...

Beer sales in bars and restaurants surged for this year's Super Bowl compared to 2023, but customers' favorites were not the same. Corona was the top seller, while Bud Light plunged. Former ...