Have you ever walked into a party and felt you didn't belong? That's how your brand feels when it's inconsistent. Trust me, I've been there. I remember frantically cobbling together a “brand guide” ...
Once developed ensure that the brand strategy plan is disseminated across the organisation to all personnel that are affected by the plan, e.g. investor relations, PR, corporate communications ...
The All Blacks previously capitalised on their brand between 2011 and 2015, gaining attention in these regions, aided by the allure of their haka. Now, the Boks reportedly want to replicate this ...
(This may be appropriate if the strategic plan does not consider scenarios or the local market is changing markedly, for example with a number of competitors launching, or if the plan period ...