Penn State is giving its iconic Nittany Lion mascot a fresh look, introducing new logos and signature mark as part of a brand ...

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to ...

Tiger Woods faces accusations of hijacking Tigeraire's logo for his Sun Day Red apparel line. In this video, we dive into the ...

The Mets’ blue helmets they’re wearing against the Brewers in Tuesday’s wild-card game include white “STRAUSS” writing next ...

On Tuesday, Johnnie Walker announced that the blended scotch whisky brand was unveiling limited-release bottles of Johnnie ...

StockX will also be featured during one of the team’s bobblehead nights this season. The StockX logo will also be displayed ...

The wave of new sponsorship money comes in part from big corporate names. Newcomers are also seizing the opportunity.

Major League Baseball's playoffs are getting underway on Tuesday afternoon with the commencement of the best-of-three Wild ...

We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A ...

Penn State fans will soon have a new line of merchandise to pick from as the university launches new logos and a signature ...

The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of ...