Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...

In-house teams haven’t always had the same cool allure as agencies. This reader is itching to get back. In this week’s ...

Building upon the University’s previous brand identity and our proud history as a world-leading institution, we’ve updated and improved key elements of our identity to meet modern accessibility ...

A brand is the total of all the experiences anyone has with Hope College. It is different for each person, whether they are a student, alum, faculty, staff or donor. Brand messages, which are based on ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

If you're a member of University staff you can find the brand guidelines on the staff intranet. We've created a range of ready-to-use toolkits featuring resources and templates for you to download and ...

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand what drives the emotions of your target audience and craft a name that ...

Tinio and Lopez discussed “Building and Managing Brand Identity” in the first in a series of the Inquirer’s Campus Talks, organized in collaboration with the University of the Philippines ...