In today’s franchise restaurant environment, there are a lot of factors that can’t be controlled—from inflation to increased ...

One of the most effective ways to establish that trust is through social proof—a psychological phenomenon where people look ...

Sue Mizera breaks down how pushback, confirmation bias and much more can tie into branding from a B2B perspective.

For today’s businesses, managing a strong online presence is just as important as delivering quality products or services. However, boosting your company’s brand can be difficult in a saturated online ...

9. Leadership 10. Imagination 11. Success 12. Achievement 13. Focus 14. Professionalism 15. Work Ethic 16. Timeliness 17.

Learn how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks.

Elevate your designs with advanced customization, branding strategies, and visual enhancements in Canva. Build upon the ...

One-number brand equity scores offer a straightforward measure, but typically apply a one-size-fits-all approach regardless ...

That's how your brand feels when it's inconsistent. Trust me, I've been there. I remember frantically cobbling together a “brand guide” for my first client. PowerPoint was my weapon of choice (it was ...

Learn what inventory liquidation is, some common liquidation strategies, and best practices for liquidating your ecommerce ...

As more consumers start their shopping journeys on social, consumer-facing businesses need to adapt to this new way of ...

Develop a style guide or brand book that documents the rules for ... and testing and optimizing the performance of your art direction. For example, understand the optimal sizes, formats, and ...