Branding should be seen as a long-term investment that offers protection and growth opportunities, much like any other ...

Making an argument for “simple” brand building, Greggs customer and marketing director Hannah Squirrell argued that brands ...

A personal brand is an essential part of being a small business owner. These tips are just a few ways to build your personal ...

View your audience as more than mere customers—see them as your tribe. Invite them into your world and help them feel like ...

In this article, let’s talk about how to build a strong and memorable brand, key elements of brand building, branding in the digital age, and more ...

The co-founders of Inc. 5000 honoree Boardsi take the Build-a-Biz challenge and end up with a new lifestyle brand for seniors ...

Today, founders can micro test their products and services in small, global batches using test ads, social media content ...

Tranoï and Première Classe are growing their focus on events like runway shows in a drive to help the emerging designer and ...

Doc Martens was warmly welcomed when it made its comeback to the Philippines. It’s hard to believe that what is perceived as a “cool brand” is 64 years old. With that, it’s safe to say that the brand ...

NEWCASTLE UNITED could completely rebuild St. James’ Park in a huge redevelopment project for the area instead of just expanding. Plans have already been drawn up for a £1bn-plus rebuild of the ...

Moving from Reading, the couple raised eyebrows – including presenter Kevin McCloud’s – as they explained bold plans for a ...