Branding should be seen as a long-term investment that offers protection and growth opportunities, much like any other ...

Ever scrolled through Instagram or TikTok and felt a sudden rush to buy something before it's gone? You're not alone. A new ...

Tiger Woods is building a second golf course for the growing Bluejack portfolio in Texas, as the hub of a new luxury ...

You're sitting there, staring at a blank screen, wondering how to build a brand when you've got nothing but a vague idea and determination. I've been there, done that, got the t-shirt (and then built ...

Doc Martens was warmly welcomed when it made its comeback to the Philippines. It’s hard to believe that what is perceived as a “cool brand” is 64 years old. With that, it’s safe to say that the brand ...

A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their ...

In this article, let’s talk about how to build a strong and memorable brand, key elements of brand building, branding in the digital age, and more ...

The co-founders of Inc. 5000 honoree Boardsi take the Build-a-Biz challenge and end up with a new lifestyle brand for seniors ...

Eunique Jones Gibson talks Happy Hues, her inclusive baby brand, and her mission to create products that reflect the culture.

I started my career in advertising when the number of digital users in India was just 28 million. This was back in 2010. Without formal training in advertising or marketing, I devoted a considerable ...