General Motors brand Cadillac is looking to expand its reach beyond America — and Formula 1 would be a great way to make that ...

With Nielsen Digital Ad Ratings, Samsonite was able to monitor daily digital campaign performance across channels to ensure ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an ...

In that short span of time, the variety of electric vehicles offered has exploded. In 2011, you had one choice: an econobox focused on frugality. In the current model year, you have vehicles from at ...

Elevate Commercial Roofing Systems, a subsidiary of Holcim Building Envelope, has appointed Kim Eckerman as the company's ...

This is an exclusive interview with Kristin Marquet, an expert in tech, analytics, and public relations. She is the Founder of Marquet Media, a branding and PR consultancy in New York City. Welcome, ...