“On the flip side, this is a great opportunity for us to reach new audiences.” The partnership should help C4, the ...

The partnership should help C4, the fourth-best-selling energy drink brand in the United States, differentiate itself in a $21 billion market dominated by trendy up-and-comers, like Celsius and ...

It also contains 5 milligrams each of vitamins B12 and B6, as these help our bodies metabolize sugars into energy, increasing the drink's effectiveness. The world's best-selling energy drink is ...

NEW YORK — With its line-up of sweet snacks, Hershey isn’t known as a purveyor of diet foods. However, the company’s newest products are made specifically for those on a fitness kick.