In the US, bacon is a much-loved mega-category, but brands lack distinctiveness and originality. Seeing this as an opportunity, Hormel® Black Label® Bacon and BBDO Minneapolis focused on creating the ...

Regarding bacon's characteristic smokiness, labels specifying the type of wood used or terms like "naturally-smoked" or "hardwood-smoked" indicate traditional smoking methods. In contrast, the absence ...

AUSTIN, Minn., Sept. 26, 2024 /PRNewswire/ -- The makers of HORMEL® BLACK LABEL® Bacon are committed to pushing the boundaries of bacon innovation, and today, the brand is once again ...