However, before we go too far back to the future, let's accept that at the moment, BB Adapt is 'only' a self-lacing shoe. It's actually quite surprising that, although Nike's high-tech (not Hi-Tec ...

Leo Messi and Adidas are linked together as much as any athlete and brand in professional sports. So it makes perfect sense ...

To add insult to injury, a recent analyst report by Stifel Financial essentially declared Nike outdated. Stifel’s 2024 Back-to-School Athletic Footwear Survey cited the “rapidly waning ...

A change in direction or more precisely, going back to what made Nike into a powerhouse. The revenue shortfall is owed to Nike fixing its product assortment and reworking its approach to ...