Sanrio released a new introduction video for Adorozatorumary, the mascot character created in collaboration with singer Ado.

Inside you’ll find a host of Sanrio characters from the aforementioned kitty to Cinnamoroll, Gudetama, My Melody and others, available in all shapes and forms including plush dolls, apparel ...

mofusand X Sanrio characters 2-in-1 Neck Pillow & Eye Mask (Kuromi/Hello ... You can keep the soft plushie with you at all times and hang the towel in the bathroom or kitchen! Keep away from fire and ...

Hello Kitty is celebrating her 50th birthday this year. Sanrio, the Japanese company behind the iconic character, has much to cheer about too. Sanrio’s share price is at a record high after ...

The Japanese company behind the Hello Kitty brand has struck a licensing deal in China after one of its lesser-known characters went viral in the country. Sanrio says a unit of e-commerce giant ...