Meta has created a generative AI video tool that will allow its users to create and edit video as well as audio based on text prompts. The feature, called Movie Gen, can even create video footage from an uploaded photo of someone.

Meanwhile, Meta announced its own Sora alternative. It’s called Movie Gen, its third iteration of generative AI products for image and video editing. Movie Gen can generate video and audio with a single text prompt, just like Sora. It also lets you edit existing videos with text prompts.

The new generative AI ad creation tools are available in Meta’s Ads Manager Advantage+ package, which is a subscription-based service for advertisers. The features are rolling out in beta test mode, and will become generally available next year.