In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

New Delhi: The top drug regulator is planning to direct all drug makers to upload formulation details along with the brand names on its Sugam portal to check the problem of drugs having similar ...

Objective: The efficacy and tolerability of acarbose were examined in a postmarketing surveillance study of 27,803 patients with diabetes mellitus (26,044 were diagnosed as having type 2 diabetes ...

It’s one of the first decisions that a business owner has to make: what should you name your brand? And there are loads of factors to consider. Should your brand name consist of a catchy word ...

You might think that luxury comes only from brand names. You fear that you’ll have to spend big money to get the rich flavors, silky or voluptuous fabrics and durable goods that you want.

With devious shrinkflation taking over so many popular chip possibilities by reducing contents while raising prices, having a list of store-brand chips can keep bags from the big names from ...

While it is well known that brands register their brand names as trademarks, the issue goes beyond mere name registration. In an era where dupes flood the market, online forums often suggest that ...

Consumer Reports taste testers find store brands often meet or beat the big brands and can save you as much as 30 percent. If you swear by Heinz ketchup, Hellmann's mayonnaise and other name-brand ...